May - July 2024

Neck of the Woods - Case Study

Gallery

Image of brick library building. Business information is listed below image. Upcoming events and external library link at the bottom.

Business page of the Neck of the Woods website. Featured business is front and center with their business information and upcoming events or sales. A local interactive directory. Last is the calendar section, this highlights all upcoming events or sales for local businesses.

Volunteers & Fundraisers page highlights local events that need volunteers or find local families or causes to donate to.

Why Neck of the Woods was Created

For my second UX design case study, I created "Neck of the Woods," an app and website that brings together local business, arts, government, and community calendars into one accessible platform. The goal of the app is to inspire community engagement and foster mutual aid by providing a central hub for residents to stay informed and get involved in local events and initiatives. By making it easier for people to connect, "Neck of the Woods" aims to strengthen community ties and encourage active participation in building a more connected neighborhood.

Interactive Prototype Links

Mobile App

Website

Design Framework

The Problem

There is not a single local app or website that lays out the community calendars and notifies the community of events, businesses and government meetings.

The Goal

To create a cohesive and user friendly app that combines all the local social calendars, along with government, that also connects local businesses and artists and encourages community building.

The Research

Extensive research was done on social media, community building, and competitive audits. User personas and journeys were also imperative to creating an inclusive app.

Research Steps Completed

Problem Statements
Competitive Audits
User personas
User journey maps
Empathy maps
Surveys

Wireframes & Prototypes

Created wireframes, mockups and prototypes using Figma. Went through several iterations before moving on to each phase.

Skills & Software

Figma
Paper frames
Wireframes
Low-fi prototypes
Hi-Fi Mockups
Mobile App Design
Responsive Web Design
Sitemap

Testing & Changes

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